“Strengthen, develop and promote the image of Pompeii, the city that hosts the prestigious archaeological site, together with a wide range of other opportunities, historical, cultural and receptive.”
Objective
The goal of Pompeii DMC - a company that manages the destination - is to entrust all stakeholders with an image of Pompeii that enhances the city at 360°, crossing the border that has always identified it as the frame of the archaeological site most visited in Europe.
Strategy
Through a strategy involving public actors and private companies, Pompeii DMC intends to develop the area by offering a product that contemplates all the historical and cultural heritage of the city, together with a varied accommodation offer, which considers solutions both for the leisure sector and for the business segment.
Furthermore, Pompeii DMC intends, among other things, to convey awareness that Pompeii can also be chosen as a base for longer and itinerant tourist stays, as well as as a logistics district for corporate events.
Strengthen and develop
Pompeii DMC, as a company that manages the destination, has the objective of strengthening, developing and promoting the image of Pompeii, offering a product that contemplates all the historical and cultural heritage of the city, together with its varied accommodation proposal, suitable for both the leisure and business segments.